SIMPLE AND FAST
As a state bank in Baden-Württemberg, BW-Bank has strong regional roots. For their products and services, they need films for communication on their website that inform, create trust and entertain.
Tanja Eberhardt, marketing expert at BW-Bank, talks about the collaboration with Milafilm:
TASK
Due to the Covid19 pandemic, BW-Bank’s online banking has become much more important for the company. How can we show what online consulting can do and how can we reduce inhibitions about using it?
INTERNAL CASTING
We started by casting internally: Who would like to take part? We are looking for motivated consultants!
The friendly and competent nature of the consultants was extremely important for the film to work.
Imagetransfer
We know exactly how to recruit the right people for a project like this from within our own ranks and how to properly stage people who have never been in front of a professional camera before.
We show the advantages of advice from different angles and create an image transfer to BW-Bank’s online advice service through the likeable advisors.
WORTHWHILE MANY TIMES OVER
The films were later edited in various formats and lengths for social media and also for a cinema commercial. All films could thus be used precisely on a wide variety of platforms.
Efficient and convincing productions: Let’s talk!
CONTACT
WE ARE LOOKING FORWARD
TO TELL YOUR STORY.
Let´s talk!
Franz Unterbirker
Owner / Head of Production