OF BRAND BUILDING
Kübler Workwear is one of the leading suppliers of workwear in Europe. We have been accompanying Kuebler on productions for over 10 years.
In our short case film, Daniel Pusch, Head of Brand Management at Kübler, explains how this collaboration is so successful over such a long period of time.
In collaboration with a photography team, product images are created for brochures and online, as well as campaign films in parallel. This efficient type of production results in campaigns with considerable savings potential.
The campaign films are dubbed by speakers in different languages, which enables international use. By placing real Kübler customers in the campaigns, the reach is focused on the specific industries.
Over the years, we have worked with Kübler to further develop the visual language and adapt it to the current zeitgeist: Away from posed high-gloss productions, towards a documentary style that shows real applications and still looks great and has an image-building effect.
In this way, new products are placed in different multimedia chanels for their market launch and continuously achieve clicks and traffic over the years.
Making products and services big.